(Anything But) Black and White: Slow Art Week at NMWA

For their 8th annual (and 2nd virtual) Slow Art event, the National Museum of Women in the Arts (NMWA) in Washington DC, invited visitors to take part in a Slow Art Week, which opened on April 2 and culminated in a virtual gathering on April 10, facilitated by a museum educator.

The NMWA created a virtual collection, “(Anything But) Black and White”, for the week of activities. The Museum’s aim with this collection was to remind that life is rarely clearcut, and that we should seek to discover and embrace nuance, variety, and difference. The selected artworks were available to view online throughout the week, and were on display in the museum for those who could visit in person.

               Shirin Neshat, On Guard, 1998; Gelatin silver print with ink, 11 x 14 in.; National Museum of Women in the Arts, Gift of Tony Podesta Collection; © Shirin Neshat

The final event of Slow Art Week, held on Saturday the 10th, featured lively conversation about the experience of slow looking. To facilitate more intimate dialogue with the group the museum used breakout rooms, which is a great tool during virtual sessions.

The NMWA provided participants a detailed PDF with instructions to review before joining the session on Saturday 10th.

We encourage museum educators and curators to review the PDF above to get a sense of the design of the whole event. We will highlight just a few things here.

We particularly liked the four guiding questions the NMWA asked participants to consider ahead of the Saturday session. Those questions were the following:

  • How might art help you appreciate perspectives other than your own?
  • What are your first impressions or assumptions based on? What do you need for your opinions to evolve or change?
  • Have you experienced a shift from binary to spectrum thinking about a topic in the last year? What influenced that change in thinking?
  • How can we seek to “find the gray” in the world around us?

Also in preparation for the Saturday session, the close looking PDF provided various entry points for participants, including prompts for kinesthetic and visual learners. The aim was to give participants the opportunity to approach the process of slow looking in way(s) most comfortable for them. Some of the provocations are listed below.

  • Consider the artwork’s details. Roll up a sheet of paper to create a viewfinder. Look at the artwork through it to isolate and consider the artwork’s parts.
  •  Arrange things you find around your home to make a temporary found-object sculpture that is inspired by your favorite choice. Take a picture of your sculpture. Post it to social media and tag @womeninthearts and @slowartday.
  • Create a bank of words and phrases that come to mind as you look at an artwork.

Slow Art Week was well received:

 “For the NMWA session I did the independent slow looking first, then attended the Zoom meeting. All of it was rewarding. I enjoyed the chance for interaction in the small groups. Hearing other people talk about their observations, questions, ideas, etc. is a reminder to me that I miss things even when looking closely and/or I interpret what I see differently than other people. Above all what was most meaningful to me was the opportunity to “commune” with other, like-minded (art-minded) people. For a short time I felt less alone. What I enjoyed about the day overall (attended Slow Art Day at both NMWA and Philadelphia Museum of Art) is that I allowed myself to have a whole day for art things, which was like medicine.”

Participant’s quote

“If you want to learn about and get to know a person, you spend time with them. The same is true with works of art. Time to look, time to pause, time to breathe. Time to process and to just be. NMWA’s works of art deserve this, and so do we. These works can become our life-long friends.”

Participant’s quote

 “I participated in the independent slow looking and in the Zoom meeting. For me, both were important, I guess one needs time to look in your own times and places, and you also arrive prepared to the meeting. The meeting is also important because it is the opportunity to share and to listen to other experiences and views. For me both are learning opportunities and experiences.”

Participant’s quote in response to the moderator’s questions: What element(s) of Slow Art Day did you take part in—independent slow looking, Zoom meeting, both? Which element(s) did you find most rewarding. Why?

 “I did not do the independent slow looking exercise since I only decided to participate a short while ahead of enrolling in the session. During the Zoom meeting, I found the conversation that you facilitated thoughtful and respectful, with time given in between words for collective observation. When you added information about the works, it was artfully done, with just the right amount so as to further the looking dialogue that was happening between us.”

Participant’s quote

We at Slow Art Day HQ would like to thank the NMWA for their long-lasting commitment to Slow Art Day, and love how creative and inclusive their Slow Art Week was. The pandemic has proven quite isolating for many, and we agree, as one participant mentioned, that enjoying art slowly is “like medicine” for the soul.

We look forward to seeing what the NMWA comes up with for Slow Art Day 2022 (and, again, encourage museum educators to review their detailed PDF for ideas and inspiration).

Johanna, Jessica, Ashley, and Phyl

P.S. If you would like to be updated with the NMWA’s events you can follow the on Facebook, Instagram, and Twitter.

The Importance of Friends: Slow Art with Sørlandets Kunstmuseum

For their second Slow Art Day, Sørlandets Kunstmuseum in Kristiansand, Norway, hosted a live slow looking event on Facebook, featuring Else Hagen’s artwork named Veninner (in English: ‘female friends’, alt. ‘girlfriends’).

Else Hagen. Venninner, unknown date.
Oil on canvas, 60 x 49,5 cm.
AKO Kunststiftelse/Tangen-samlingen.
©Else Hagen/BONO 2021

On April 10, participants could tune in to the live 30 minute event on the museum’s Facebook page. The session was facilitated by Hanne Aamodt and Karoline Skomedal, respectively head tourguide and tourguide at the museum.

Participants were given an introduction to Slow Art Day, and then invited to observe the painting for seven minutes, using automatic writing as a slow looking tool (automatic writing means writing down words that come to mind without thinking about it). Afterwards, the facilitators shared some of their own thoughts and gave participants a set of prompts to use while studying the painting for seven *more* minutes.

The prompts included:

  • What shapes, colors and materials do you see?
  • What details do you notice?
  • What is going on in the painting?
  • Does the artwork remind you of something from your own life?
  • If you were at the place depicted in the artwork, what sounds would you hear? What surfaces, smells and temperatures would you feel?

The event was well received, and participants left comments like this after the live session:

“This was a great experience! I recommend it 🧡 Thank you very much!”

Participant’s quote on Facebook

The session was recorded and shared to YouTube. The video is included below for you to watch.

Slow Art Day 2021: Dypdykk i maleriet “Venninner” av Else Hagen. Video produced by Sørlandets Kunstmuseum.

At Slow Art Day HQ, we love the subject of this painting. Friends supporting each other is obviously a relevant theme during the ongoing pandemic, and we appreciate the warmth of this artwork.

If you would like to see more from Sørlandets Kunstmuseum, you can find them on their Facebook and Instagram pages.

We look forward to seeing what the Sørlandets Kunstmuseum has in store for Slow Art Day 2022.

Johanna, Jessica, Ashley, and Phyl

Forest Bathing + Mindfulness at MASS MoCA

For their fourth Slow Art Day, the MASS MoCA (Museum of Contemporary Art), in North Adams, Massachusetts, produced a self-guide leaflet for in-person visitors and organized a virtual event for participants at home.

For visitors to MASS MoCA on April 10th, the museum offered a Slow Art Day Self-Guided Itinerary that challenged visitors to take an unhurried look at MASS MoCA’s exhibitions.

Slow Art Day Self-Guided Itinerary

Before starting their tour, visitors were invited to try a “forest bath” outside the museum. Below are the guidelines from the leaflet:

“Start your slow experience by putting your phone away; plan on going back through the museum after this tour to take photos. Settle into being at the museum by taking in a few deep breaths. As you do so, observe any tensions in your body and release them. Put on hold any distracting thoughts like ‘I have to see everything!’ or ‘What is this place?’ Next, take a few moments to engage in a forest bath to increase relaxation and awareness.

First, take 3–4 deep breaths in/out.

Stand noticing your feet touching the ground.

Look up to enjoy the sky; feel the light on your face.

Walk around slowly and take notice of the ground.

Notice the trees above, then the trees in the distance.

Notice and feel sunlight streaming through the trees and take in the smell.

If you are feeling ambitious, take a moment to move your body to mimic the
trees above. What would it be like to contort yourself the way these trees have changed to grow upside down? (One option could be to try the yoga tree and mountain poses).”

The leaflet featured five artworks from the museum, each accompanied by slow looking prompts:

1. TREE LOGIC. Natalie Jeremijenko.

2. HOW TO MOVE A LANDSCAPE. Blane De St. Croix.

3. IN THE LIGHT OF A SHADOW. Glenn Kaino.

4. DISSOLVE James Turrell.

5. IN HARMONICITY, THE TONAL WALKWAY. Julianne Swartz.

After completing the tour, participants were encouraged to discuss their observations with friends and family, especially if visiting in a group.

RS28530_PH6A2242-lpr
Natalie Jeremijenko, Tree Logic, 1999. 6 flame maple trees, 8 35 feet telephone poles, stainless steel planters and armature, aircraft table and drip irrigation system, photo: Zoran Orlic. Courtesy of MASS MoCA
Blane De St. Croix. HOW TO MOVE A LANDSCAPE. Building 4, 1st floor. Courtesy of MASS MoCA.
Glenn Kaino. IN THE LIGHT OF A SHADOW. Building 5.
Courtesy of MASS MoCA.
James Turrell. DISSOLVE. Building 6, 2nd floor. Courtesy of MASS MoCA.
Julianne Swartz. IN HARMONICITY, THE TONAL WALKWAY. Building 10, 2nd floor.

For the online event, the museum launched virtual material as part of “MASS MoCA From Home.” Resources included two art “how-to” videos, featuring projects that focused on being present with the art-making process. Watch the videos below and try the projects for yourself.

Slow virtual Art-making video: Paper Pulp Clay. This project is inspired by Louise Bourgeois’ Untitled.
Slow virtual Art-making video: Frozen Watercolors. This project is inspired by James Turrell’s Dissolve.

As the final part of the program, MASS MoCA also produced a guided meditation that focused on the painting ‘Indian Summer – Four Seasons‘ by Wendy Red Star. Watch it below.

SLOW LOOKING MEDITATION video with Wendy Red Star’s Indian Summer – Four Seasons

At Slow Art Day HQ, we love the way MASS MoCA incorporated nature and mindfulness in their event for both onsite and offsite participants – giving everyone an opportunity to slow down in different ways.

We are excited for their 5th Slow Art Day in 2022!

Johanna, Jessica, Ashley, and Phyl

Japanese Women Artists: Slow Art Day at the Gardiner Museum

For their second Slow Art Day, the Gardiner Museum in Toronto (ON), Canada, created a slow looking video that focused on two ceramic sculptures by renowned Japanese women artists:

  • Fujikasa Satoko Hiten; Seraphim, 2016 Stoneware with white slip glaze.
    The Diana Reitberger Collection
  • Hattori Makiko. Ryū: Flow, 2017 Unglazed porcelainous stoneware
    The Diana Reitberger Collection
Fujikasa Satoko Hiten; Seraphim, 2016 Stoneware with white slip glaze. 23 1/4 x 25 1/8 x 17 3/4 in. The Diana Reitberger Collection

Hattori Makiko. Ryū: Flow, 2017 Unglazed porcelainous stoneware.
The Diana Reitberger Collection

On April 10, the museum invited participants to watch the below video showcasing the sculptures.

We recommend that museum educators and Slow Art Day fans around the world watch this simple and lovely slow looking video. The video is also accessible through the Museum’s website and social media channels: Facebook, Instagram and Twitter.

For those interested in the history of Japanese women sculptors, we recommend this article published in Pen [ペン]: Japan’s Female Ceramists Celebrated on the International Stage.

Slow Art Day 2021 video created by the Gardiner Museum. Music: White Lotus by Kevin Macleoud


While watching the video, participants were given the following prompts to better engage with the artworks:

Seraphim

  • Outline the sculpture with your eyes, noticing each bump and curve.
  • Trace the outline of the shadow at the base of the sculpture.
  • Look at the negative space created around and within the piece. What shapes do you see?
  • Observe the different areas of shadow and light. Try to identify all the various tones of grey, white, and black.
  • What would you title this piece?

Ryū: Flow

  • Look at the object as a whole. What does it look like to you? Does it remind you of anything familiar?
  • Observe the texture of the piece from a distance. What do you think it will look like up close?
  • What do think this piece would feel like to touch? Imagine resting your hand against it.
  • Pick a point along one of the little ribbons and follow it with your eyes, weaving among the spirals and folds. What shapes can you create?
  • Imagine picking up the sculpture. How heavy do you think it would be? Feel its weight in your hands.
  • If you were picking a spot to display this piece, where would you put it? Close your eyes and visualize it there.


Participants responded well to the video. We include some of their comments below:

I love experiencing the movements in such quietness. Thanks for showing us!

Participant’s quote


Wonderful pieces, beautifully shot! I could see the flow and feel the texture.

Participant’s quote.


Both beautiful pieces, a very meditative relaxing view of each individually. I really enjoyed looking at these two pieces in this way.

Participant’s quote


Such a lovely escape.

Participant’s quote


It is SLOW ART DAY… and the Gardiner Museum has released this wonderful 5 minute video designed to help us pause and reflect in the midst of our busy lives. What a great idea!

Participant’s quote



We at Slow Art Day HQ loved the video and the prompts. The mindful connection with the ceramic sculptures recreated and enhanced the experience.

We are considering a global tour of Slow Art Day museums, perhaps starting next summer. We would definitely love to visit the Gardiner Museum and see these beautiful sculptures in person.

And, of course, we look forward to what the Gardiner Museum comes up with for Slow Art Day 2022.

Johanna, Jessica, Ashley, and Phyl

Red Zenith asks: What is Your Definition of Slow Art?

For their first Slow Art Day, the online platform Red Zenith Collective launched on April 10, 2021 the project ‘What is Your Definition of Slow Art?‘ with a day-long series of four virtual activities dedicated to the meaning and potential of slow art.

These activities included:

  • An Instagram interview about slow art and sustainability.
  • A downloadable PDF with slow looking prompts, available to participants throughout the day.
  • A collaborative video project: ‘What is Your Definition of Slow Art?
  • An art meditation on the painting ‘Flamenco Singer‘ (Sonia Delaunay, 1916).
Sonia Delaunay, Flamenco Singer, 1916

Red Zenith Collective was founded by two Polish artists, Marta Grabowska and Zula Rabikowska as a platform for women, female-identifying and non-binary creatives with a link to Central and Eastern Europe. The Slow Art Day event was conceptualized and realized by Marta Grabowska, who is also a slow art activist.

Participants were first invited to watch an Instagram interview on definitions of slow art, including how to cultivate sustainability of slow looking in art and curatorship. Marta Grabowska interviewed Veronika Cechova and Tereza Jindrova, curators at the Entrance Gallery in Prague, Czech Republic – the first artistic space in Prague to include ecological sustainability and the environment in its long-term program.

Watch the recorded interview here.

Grawbowska also created a terrific ‘Guide to Slow Looking: Slow Art Exercises – Pandemic Edition.’ We highly recommend all Slow Art Day educators and curators take a look at this and learn from her approach.

The final event of the day was a Zoom art meditation on the painting ‘Flamenco Singer‘ by a Russian-French artist Sonia Delaunay. The meditation was the first in a series of art meditations written by Grabowska, who wrote the script. The meditation lasted 20 minutes and was scripted based on primary and secondary sources of the artists and their work.

Participants loved the program, and left very positive feedback:



Amazing way to focus your attention and learn a bit of art history. 

Shane Hart


A very memorable experience. Allowed me to be mindful and really enjoy the vibrant artwork.

Julia 


Great idea to marry meditation practices and art! I want more! 

Anonymous


I wasn’t sure what to expect, as the name of the artist was not released until the last minute, but it was a gorgeous experience. The koshi bells were mesmerising! Both the writer and the provider are very knowledgeable and managed to create an alternative education setting that captivated us greatly!

Anonymous


At Slow Art Day HQ, we are impressed by and excited to learn more about Marta Grabowska’s ongoing research – perhaps even as part of the 2022 Red Zenith Collective Slow Art Day!

– Johanna, Jessica, Ashley, Phyl

Northern Lights Gallery Hosts First Slow Art Day

For their first Slow Art Day, the Northern Lights Gallery (located in Melfort, Canada, which is north-east Saskatchewan), invited visitors to try slow looking with artworks by five local artists: Linsey Levendal, Monica Daschuk, Al Jardine, Beth Bentz and Jim Mason.

Below are several photos of the artworks, plus information on their slow looking prompts and brochure.

Linsey Levendal, Carla. 2021.
11.5 x 15.5 cm. Pencil on Paper.
Jim Mason, Jade. 2021. Mixed Media-Wood, metal, Acrylic.

Visitors were given a brochure with some information about the five artworks, and prompts to use for observation and discussion:

  • Which artist captured your attention first and why?
  • How does _____ (your choice) piece compare with your preferred style of art?
  • If you could bring one piece from today home with you, which one would it be and why?
  • What medium do you prefer – acrylic, watercolor, ink, pencil…Something else?
  • Do you like 2-dimensional or 3-dimensional pieces better?
  • When you stop and look at a piece for 5-10 minutes do you think you see things in it you otherwise might not have?
  • How much art do you have in your home? What pieces have special meaning?

Families who attended were especially encouraged to discuss how art is an important part of everyday life with their children.

Below is the brochure that the Gallery created:

Northern Lights Gallery’s Slow Art Day brochure

The event was well received, and there was a steady stream of people during the day. Two of the artists, Al Jardine and Jim Mason, also attended and engaged in discussions with participants.

To view all the art on display at the Gallery, visit their website or Facebook Page.

Sandra Dancey, owner of the Northern Lights Gallery, said that Slow Art Day was really well received, especially now during the pandemic.

“Given the current state of the world I think most people need to know they aren’t alone, and they appreciate the opportunity to look at art and talk with each other”.

Sandra Dancey

At Slow Art Day HQ, we couldn’t agree more.

We believe slow looking provides a great opportunity for people to enjoy art and each other on a deeper level — and experience that we are not alone.

We look forward to seeing what Northern Lights Gallery prepare for their second Slow Art Day in 2022.

Johanna, Jessica, Ashley and Phyl


A “Light Bulb” Moment at McMaster Museum of Art

For their 8th Slow Art Day, the McMaster Museum of Art in Hamilton (ON), Canada, hosted a slow looking Zoom session led by McMaster BFA students Donna Nadeem, Julianna Biernacki and Jill Letten, and it focused on their own work and on art by John Hartman, a McMaster alumni.

John Hartman, O’Donnel Point, 1993, Oil on linen. Gift of the artist © John Hartman

On April 10, participants were invited to look slowly at the painting by John Hartman, followed by discussion. Donna, Julianna and Jill, graduating BFA students, also showed and discussed their own work, part of the McMaster Museum of Art’s upcoming exhibition for graduating students: QUIXOTIC. Meaning “all that is deemed idealistic, starry-eyed and impractical”, the word ‘quixotic’ inspired all pieces in the exhibition (Curator’s Statement by Alexis Moline).

The event was well received, with the Instagram post being liked 70+ times. Participants also left glowing feedback:

“I’m so thrilled to look at more than just the subjects and colors. I’ve never been good at interpretation but this has been the light bulb moment I was looking for.” 

Participant feedback

We love this quote, and hear this all the time from Slow Art Day attendees — simply slowing down to look creates “light bulb” moments.

You can find out more about the QUIXOTIC exhibition on the Museum’s Instagram. Their Facebook and Twitter pages are also great places to find out more about its collections and events.

At Slow Art Day HQ, we want to thank the McMaster Museum for the long-time leadership they have provided to the Slow Art Day movement, including this year’s creative design, featuring work by former and current students at the University.

We are already excited about seeing what they come up with for 2022.

-Johanna, Jessica, Ashley

Female Photographers at the IAACC Pablo Serrano

For their first Slow Art Day the IAACC Pablo Serrano in Zaragoza, Spain, highlighted four works by female photographers from the Museum’s archive:

  • Grete Stern, Sueño 39, 1949.
  • Cristina Martín Lara, “Si yo supiera a qué se debe…/ Wenn ich nur wüsste woran das liegt…(1) II”, 2004.
  • Mapi Rivera, “Estelación crepuscular”, 2004.
  • Liang Yuanwei, “S/T, Series: ‘Don’t forget to say you love me’, 2005.
Grete Stern (Wuppertal, Germany, 1904 – Buenos Aires, Argentina, 1999), Sueño 39, 1949. Photomontage.
Cristina Martín Lara (Málaga, 1972), “Si yo supiera a qué se debe…/ Wenn ich nur wüsste woran das liegt…(1) II”, 2004. Polyptych, photography on aluminum.
Mapi Rivera (Huesca, 1976), “Estelación crepuscular”, 2004. Analog Photography and Chemical Printing.
Liang Yuanwei (Xi’an, China, 1977), “S/T, Series: Don’t forget to say you love me”, 2005. Photograph on paper.

The photos were part of the virtual project “Visiones transversales en torno a Circa XX. A través de mi cuerpo / A través de tu cuerpo” (“Transversal visions circa XX. Through my body / Through your body”) which explores women, their physical bodies, as well as their social and artistic agency.

For example, Stern’s “Sueño 39” denounces obstacles women faced in 1940s Argentina. Yuanwei’s self-portrait series “Don’t forget to say you love me” is a parody of erotic photographs of women which comments on the male gaze and the objectification of women.

On April 4th, 2020, the photos were shared on social media, accompanied by prompts and brief descriptions. Viewers were encouraged to look slowly at each photograph and then to share their reflections online. The Museum also produced a short video of the four works, which can be viewed below.

The photos were liked many times on social media and some participants, and even some artists, posted inspiring reflections. One of the photographers, Cristina Martín Lara, commented on Facebook:

What a joy to be part of this Slow Art Day initiative to show everyone the Cirka XX Collection in our confinement. Thank you for making it possible! (Translated from Spanish)

Cristina Martín Lara

Several participants also posted reflections in connection with individual photographs. For example:

Even in the most idyllic context we can find something that makes us stop suddenly, causing us pain that only time, and not the context, can mitigate. (Translated from Spanish)

Participant response to Grete Stern’s “Sueño 39”, Instagram.

At Slow Art Day HQ we are inspired by the depth of symbolism in these photographs. The works in the Cirka XX project are exciting to consider one-by-one and even more powerful when viewed in relation to each other. We recommend that all Slow Art Day readers look at the photos posted above as well as the video.

We want to also thank María Luisa Grau Tello, curator at IAACC Pablo Serrano, as well as Julio Ramón Sanz, Eva María Alquézar, Alba Rodrigo Urmente, Gloria Sánchez Martín, Silvia Abad Villarroya and Alfredo Blanco Morte for hosting the Museum’s innagural Slow Art Day event.

We look forward to what the IAACC comes up with for Slow Art Day in 2021!

– Johanna and Ashley



Slow Looking and the 19th Amendment in Asheville

The Asheville Art Museum hosted its third Slow Art Day with a virtual slow looking webinar focused on three works by women artists in honor of the 19th Amendment’s 100th anniversary:

  • Carrie Mae Weems, Untitled (Playing Cards/Malcolm X) from the Kitchen Table II series, 1990.
  • Minnie Evans, Untitled, 2012.
  • Harriet Randall Lumis, The Little Red Bush, circa 1915.
Carrie Mae Weems, Untitled (Playing Cards/Malcolm X) from the Kitchen Table II series, 1990, printed 1999, gelatin silver print, edition 2/5, 26 ¾ × 26 ⅞ inches. Museum purchase with funds provided by 2004 Collectors’ Circle, 2004.24.04.91. © Carrie Mae Weems, courtesy Jack Shainman Gallery.
Minnie Evans, Untitled, not dated, colored pencil on brown paper, 11 ¾ × 9 inches. Gift of Randy Siegel, 2012.08.42.
Harriet Randall Lumis, The Little Red Bush, circa 1915, oil on canvas, 24 × 28 inches. Given in honor of Dorothy Hamill on her birthday, October 12, 2000, 2000.14.21.

Master docent Doris Potash instructed participants to do three things before the webinar: 1) find a quiet, still space; 2) look at each of the three images for 15 minutes; 3) while looking, ask yourself the following questions:

  • What’s going on in each artwork? What details do you notice?
  • If you were in those places, what sounds would you hear? What textures and temperatures would you feel?
  • What memories and emotions do these artworks evoke?
  • Each of these artworks was created by a woman. Is there anything about the works that you would associate with a uniquely female perspective?

Doris then moderated a live discussion about the experience.

The two-part session was attended by 23 participants, who gave very positive feedback about the event:

“A lovely way to spend an hour of my social distancing!”

“…a much needed break during these trying times.”

“I was very moved by the art selections and benefitted from this experience greatly.”

Participant Quotes

The Slow Art Day event was well-received on social media, with over 100 likes on Facebook and Instagram. It sparked so much interest overall that the Museum has since added weekly Slow Art Friday sessions to its regular calendar of events! A recording of the original Slow Art Day session can be found here, and the weekly program description and upcoming fall programs can be found here.

Our mission at Slow Art Day is to inspire museums and participants to embrace slow looking every day. Thus, we are excited that this North Carolina-based museum not only produced a great Slow Art Day but now has made slow looking a weekly activity.

-Johanna and Ashley

TarraWarra Museum of Art Hosts First Slow Art Day

For their first Slow Art Day The TarraWarra Museum of Art in Melbourne, Australia featured two very different artworks by Australian women artists: ‘Club Colours’ by Rosalie Gascoigne, and ‘He’ll Be My Mirror’ by Jenny Watson.

Rosalie Gascoigne, ‘Club Colours’ 1983, painted and stencilled wood from soft-drink boxes on plywood backing, 172.5 x 129.5 cm, TarraWarra Museum of Art collection. Gift of Eva Besen AO and Marc Besen AO, Donated through the Australian Government’s Cultural Gifts Program 2009, © Rosalie Gascoigne Estate.
Jenny Watson, ‘He’ll Be My Mirror’ 2013, Liquitex acrylic, Holbein pigments and haberdashery on rabbit skin glue-primed Belgian linen, 251.7 x 140 cm, TarraWarra Museum of Art collection, Acquired 2013.

To promote the event, Elisabeth Alexander, Marketing and Events Coordinator, created a short teaser ‘slow zoom’ video of ‘He’ll Be My Mirror’, and posted image stories on Instagram and Facebook.

On April 4, participants were directed to a dedicated Slow Art Day page on the Museum’s website to look slowly at full-size images of the two paintings. Shannon Lyons, Education Coordinator, then led an online discussion via the Museum’s social media channels, where participants were encouraged to share thoughts about the artworks and their slow looking experience.

Shannon Lyons shared with us her surprise at how well it went:

From an educator’s perspective, it was interesting to see how willing people were to both delve deeper and give voice to their wonderings online. They actively questioned why aspects of the artworks appeared the way that they did, and why particular elements of the artworks seemed to dominate, hold or demand attention far more than others.

Shannon Lyons

Their first Slow Art Day was a success, with over 5000 impressions and 100+ post engagements across Instagram and Facebook. Further, the average time spent on their dedicated webpage was 6 minutes – dramatically higher than the average time of under a minute for other pages on the site.

The TarraWarra Museum of Art had originally planned to host their first Slow Art Day in-person featuring their newly opened exhibition ‘Making Her Mark: Selected Works from the Collection‘, however Lyons and Alexander had to quickly re-imagine it as a virtual experience due to Covid19.

The whole Slow Art Day team has been impressed with what Elisabeth and Shannon were able to produce – given that it was not only their first Slow Art Day but, of course, also since the pandemic forced a last minute change of plans. We look forward to what they create for Slow Art Day 2021.

-Johanna